5-th Anniversary BUSINESS-INFORM 2016 Expo
to All the Visitors
2016 Expo will take place during May 24-26 in Moscow (VDNH, pavilion 69).
Exhibition Sections: Office
Equipment, Printing Supplies and Parts.
leading companies from International and Russian markets (US, Japan, Europe, China,
Korea and other countries).
Organizer: Information Agency “Business-Inform”
to the Exhibition:
For free via the Organizer’s Invitation. To receive the invitation
it is enough to register on the Exhibitions web-site, by filling a
small questionnaire and indication your e-mail, to which the Invitation will be sent.
Program of the Exhibition includes
the demonstration of modern office equipment applications, printing
supplies and parts, document workflow automatization and printing
parallel with the Expo in a small conference room of the pavilion 69,
two international conferences will take place: “Emphasis on
Quality” (May 24), “The Supplier and the Corporative Buyer –
the Dialog Continues” (May 25).
is anniversary Expo. And anniversary celebration is a place for
presents. That is why 1000 first visitors will receive FOR FREE,
The new Printing Supplies catalog (issue 35, 2016),
BUSINESS-INFORM Magazines (issues 10 and 11, 2016),
Passwords for an access to the pay-sections of Information Agency
“Business-Inform” web-site (printer, copier, MFP, supplies and
their compatibility catalogs).
representatives of state organizations will be able to subscribe for
FREE at organizers booth for ALL 2016 PUBLICATIONS of the Agency.
The Shift to Aftermarket Supplies in Russia: Why is
it a threat?
is a unique situation taking place on the Russian market of the laser office
printing supplies. The growth of compatible (non-OEM) supplies supplements in
2014-2015 led to reduction of OEM-cartridges share on the Russian market down
to record-beating 16.4% (in pcs.), at the same time the share of the
aftermarket products has grown up to 62.7%. The growth of new-built compatible
cartridges supplements provided the 20.9% share for this segment, and the
supplements of quality new compatible (Premium-class) cartridges that allow to
perform remanufacturing (quite economically justified) made possible the
creation and development of a new segment on the Russian market, the
remanufactured new-built compatible cartridges.
almost looks like that the situation on the Russian market is extremely
favorable for suppliers and resellers of compatible supplies for laser printing
equipment. The market is growing.Its dynamics are positive. However, more attentive
analysis of the processes taking place on the Russian market shows that
optimistic outlook visible today may change to a pessimistic one, and positive
dynamics may change to negative quite quickly.
In2015 inspite of the overall growth of the Russian market of compatible supplies for
laser printing by 8.6% (in pcs.) its volume in monetary terms has decreased by
19% (in USD). The enlargement of low-quality products share on the Russian
market already by the end of 2015 led to the growing numbers of buyers
considering the whole non-OEM products market (both new-built and aftermarket)
as a market for low-quality products, which are better to be avoided (27% of
buyers, 30% forecasted for 2016).
will happen when the financial situation in Russia improve (2017-2018). The
procurements of compatible supplies will decrease at least down to 22-24% of
the market (in pcs,) and it will be very difficult for compatible supplies to
restore its image among buyers.
the traditional Russian questions arise: “Who is to blame?” and “What
do we have to do?”
to avoid the loss of “dissatisfied” customers? How to make the market more
stable? Why even in the period of sanctions the volumes of sales (not the share
of the market, but exactly the volumes in pcs.) of quality compatible supplies
in Russiahaven’t decreased? What does educating customers give to the market and why
this education is always for the benefit of the quality products manufacturers
and quite not always for the benefit of Russian seller-companies? Why the
advertising of seller-companies brands influence not the sales of the quality
products, but the overall share of those companies’ sales in the segment of
compatible supplies? Why the sales of compatible supplies through exclusive
partners in Russian can serve as an effective base for manufacturers’
short-term strategies but, as a rule, are not effective for long-term selling
answers to those questions will be discussed in the report of Information
Agency “Business-Inform” director, Malinskiy S. V., on RT Imaging Summit
& Expo—Europe 2016 (Barcelona, April 21-22, 2016, Hall 2, Fira Montjuïc Exhibition Centre).
We invite Russian and International specialists
in the field of office printing to visit this event! We will be glad to see you
at the presentation of the report The Shift to Aftermarket Supplies in
Russia: Why is it a threat? (April 22), as well as at the booth of Information
Agency “Business-Inform” B350 (April 21-22)!
2016 EXPO Participants Registration Is Nearly Over
Two weeks are left before the
closure of BUSINESS-INFORM
2016 exhibitors’ registration! Be quick! You can still become an exhibitor
of a professional expo for specialists in the printing field!
The 5th anniversary
international office equipment, supplies, and parts exhibition, BUSINESS-INFORM
2016 will be held in Moscow, Mai 24-26, 2016 (VDNH, pavilion 69). The exhibition
is only for professionals in the field of office printing. The entrance is free
upon showing the invitation, which can be received just by filling a small questionnaire on the
web-site of the organizer – Information Agency “Business-Inform”.
The show’s exhibitors are the leading
Russian and international companies, manufacturers and suppliers of office
printing equipment and supplies. The visitors are Russian and international specialists
the sellers and corporative buyers of printers, copiers, MFPs, supplies and
parts, as well as specialists in the sphere of document workflow automatization
and printing outsourcing.
Within the framework of the
exhibition the following international conferences will be held:
- Focus on Quality! (May 24),
- The Supplier and the Corporative Buyer – the Dialog
Continues! (May 25)
- BUSINESS-INFORM 2016 (May 24-26)
exhibition celebrates its first anniversary! The show is about to take place
for the 5th time. And anniversary celebration is a place for presents. That is why every visitor will receive absolutely
for free a new Printing Supplies catalog (issue 35, 2016), BUSINESS-INFORM Magazines
(issues 10 and 11, 2016), a password for a half-year access to the pay-sections
of Information Agency “Business-Inform” web-site (www.sforp.ru).
The organizers haven’t forgotten the exhibitors as well. On May 24 (for the first
time ever!) an award ceremony for Russian and international companies and
specialists will take place! In June a virtual BUSINESS-INFORM 2016 expo will begin
its work. On their virtual booths the exhibitors will continue presenting to
the visitors their products and commercial offers. And in May a new web-site will
become active – www.printnews.biz – where
all exhibitors’ companies of BUSINESS-INFORM 2016 will be able to timely
publish their news and offers! And all that absolutely for free!
If you are a professional in the
sphere of the office printing, if you want to present your products, your
solutions in the field of printing workflow automatization or outsourcing, do
not wait! You can still become the exhibitor of the 5th anniversary
international office equipment, supplies, and parts exhibition, BUSINESS-INFORM
We will be glad to meet you!
Should you have any questions
regarding participation in BUSINESS-INFORM 2016 expo, feel free to contact Information
e-mail: firstname.lastname@example.org, email@example.com , tel.: +7 495 988-6146
Yulia Danilogorskaya, Deputy Director
How to Stop the Russian “See-saw”?
The non-OEM cartridge market
share in Russiais like the familiar see-saw you see in children’s playgrounds. However, the market share swing between high
quality and low quality compatible cartridges is anything but “child play,” and
could have a detrimental impact on market share. Take a
look at what is happening:
• In the years 2010-2012 there was a rapid growth in the sales
of cheap, new-built cartridges. The number of buyers grew. They lost interest
in remanufactured cartridges. By 2012, Russian buyers focus on the price alone,
that being the only advantage of the cheap, new-built cartridges.
• Between 2012-2014, there was a reduction in the procurement
of cheap poor quality, new-built cartridges. The share of quality,
remanufactured as well as quality, new-built cartridges grew. As a result, the non-OEM cartridge market in Russia grew. It
appeared a possibility that a new market segment was born—Quality, Compatible Cartridges
• in the last 2 years, 2014-2015,
we again saw a growth in demand for the
cheap, new-built cartridges. With the local currency crash, the number of
buyers grew for the cheaper product again and quality cartridges (both
remanufactured and new-built) are rejected again ....
In 2016, I expect to see a further growth
in demand for the cheaper, poorer quality cartridges in the Russian market.
Then, after that, the dynamics of 2012-2014 will be repeated.
The Russian market is
constantly in “see-saw” mode.
So, how do we put a stop to
it? What can be done to prevent the inevitable downfall in the procurement of
quality, compatible cartridges? Educating customers, changes in the Russian legislation,
appearance of new players on the Russian market?
In my view, it is a critical time to emphasise
the importance of quality compatible cartridges to stabilize the growth of this
I am very much on top of the
situation here in Russia and
I invite you to discuss these questions during RT Imaging
Summit—Europe 2016 (Spain,Barcelona, 21-22 April) and Business-Inform 2016 (Russia, Moscow,
24-26 May). See you there!
Tendencies and Perspectives for Russian Market of Printing Supplies
Agency «Business-Inform» (Moscow)
has finished the research cycle of the Russian Market of Printing Supplies for
2015. The results showed that on the whole the sales volumes of Printing Supplies in
monetary terms (in USD) has been reduced by 19%, but has grown in unit terms by
8.6%, and if ÎÅÌ-cartridges segment saw a decline (-18%), then
the new-built compatibles segment saw +32% growth. The average price of laser
cartridge on the Russian market has dropped by 21% (in USD), and the share of ÎÅÌ-cartridges
has dropped to the record level of 16.4%. At the same time the share of
aftermarket products grew up to 62.7%.
According to the
specialists of Information Agency “Business-Inform”, the tendencies, which
showed themselves on the Russian supplies market in 2015, will continue in
2016. Due to the lack of money Russian consumers will have to search for more
economical solutions overlooking “tomorrow perspectives”. That is why in 2016 the growth of new-built compatible cartridges will
continue (up to 10.9 mln. pcs. or 19% of the market), the remanufacturing
aftermarket will also grow (up to 66% of the market).
The procurements of OEM
supplies will fall down to 15% of the market, and the lack of OEM empties will
drive the development of new-built refilling segment.
such tendencies hold a hidden threat to Russian suppliers. The growth of cheap
(and low-quality) products shipments on the Russian market will lead to
deterioration of those products’ image as well as Russian “average” consumers’
opinion regarding these products. As a result, such opinion will extend to all
compatible products within the larger part of Russian consumers (none of them
will analyze and compare “quality v. non-quality”, “remanufactured v.
new-built”). And when the financial situation in Russia will improve these consumers
will return to buying OEM-products. Thus in the future (2017-2018) the whole
industry of quality compatible solutions can be under threat.
evaluations of monochrome laser-printing supplies sales volumes for the Russian
market in 2015 are shown on the picture.
Laser Cartridge Ratings for Russian Market of Printing Supplies
Information Agency «Business-Inform» (Moscow) has finished the research
cycle of the Laser Cartridge
Ratings for Russian Market of Printing Supplies for
While evaluating the popularity of
cartridges for black-and-white printing the Agency’s specialists created two
ratings, the first one in accordance with the share of cartridge procurement in
pieces (consumption rating), the second one in accordance with the share of
business, who have been buying the cartridges (corporative popularity rating).
The results received during 2015 are shown in the table.
As can be seen from the
data in the table, the leadership of HP cartridges on the Russian market is
undisputable. From 25 most popular cartridges (according to procurement
volumes) 11 belong to HP brand. The presence of Xerox (4), Samsung (3), Canon
(5), and Kyocera (2) cartridges is also quite natural since those brands occupy
positions from 2 to 5 by the volumes of shipments of cartridges for
black-and-white printing on the Russian market. From 25 cartridges, leaders of
corporative popularity rating, 12 belong to HP brand, 5 to Xerox brand, 2 to
Samsung brand, 5 to Canon brand, 1 to Kyocera brand. The “modest” presence of
Samsung and Kyocera cartridges in this rating is not surprising, since the high
consumption rating for cartridges of those brands are largely defined by large
shipments to the narrow circle of corporative clients.
that do appear in the first rating but not in the second one are not sold
frequently, but they are sold in large quantities. These are: Canon EP22, Canon
712, Canon 725, Kyocera TK-160, Kyocera TK-170, Samsung MLT-D203. On the
opposite, cartridges that do appear in the second rating but not in the first are
not sold often but in the small quantities. These are: Kyocera TK-1140, Samsung
MLT-D101, Canon FX10, HP C4092.
ratings, one should note that only 19 from the most popular cartridges fall
into both ratings. And it is those cartridges that are the most popular for
the whole it is worth noting that there is a stable demand for the leading
cartridges in 2015. Thus, when comparing the list of the most popular cartridge
models for 2015 with the same for January-September 2015 and the first half of
2015, it is not difficult to see that this list has only two changes: according
to 2015 results Canon 728 and HP CE255X cartridges have «pushed out» Kyocera
TK-1140 and Samsung ML-D2850 cartridges (24th and 25thplaces in the ratings for the first half of 2015 and for January-September
2015) from the list of the most popular models! The leaders remained the same.
Their share is 56-58% of consumer market (in units)!
leading cartridges – HP CE278, HP CE285, HP Q2612 – still own more than 25% of the
Russian market (in pcs.) (January-September – 27.5%, first half of the year –
25.3%). The next leading group – HP CE505, HP CB436, HP CF280, HP Q5949, HP
Q7553 – firmly retain their 15% of the consumer market share
(January-September – 15.5%, first half of the year – 16.0%). Thus 8 HP
cartridges, leaders of the Russian market own more than 40% of the consumer
market share (in pcs.).
Quality of New-Built Compatible Cartridges in Russia
Information Agency «Business-Inform»
(Moscow) has finished the research cycle of the New-Built Compatible Cartridges Quality in Russia Market for 2015. The results showed that the growth in demand for
new-built cartridges on the Russian market is caused by quite objective
reasons. The chief of them is the necessity for saving. In addition to it there
is a new legislative requirement of only new non-remanufactured cartridges
state procurements admissibility (in most cases). However, Russian buyer-companies find themselves in different conditions.
Some have to put in bids and buy cartridges offered for minimal price, some
have a possibility to choose between suppliers and cartridge brands judging by
the product quality and supplier-company image, others have a possibility of
making independent (alternative) cartridge-procurements. As a result, the
quality of compatible cartridges used in Russian companies differs
considerably, from very high (virtually indistinguishable from OEM) to quite
low. Also the percentage of defects in various shipments differs considerably
too. The quality analysis of new-built compatible cartridges supplied on the
Russian market during 2013-2015 showed that:
a) The average quality
of cartridges is gradually growing, which is explained by both growing Chinese
manufacturing companies’ professionalism and growing “scrupulousness” of
b) The biggest demand on
the Russian market is either for cheap low quality cartridges (as a rule they
are shipped according to the bidding results), or for more expensive cartridges
with considerably higher quality (as a rule they are bought by commercial
companies, who decided to refuse buying only OEM-cartridges, or by companies
providing outsourcing services for VIP clients).
c) The growth of low
quality cartridges procurements increased considerably in the second half of
The last of the
tendencies needs a more detailed description. In the first half of the year the
share of high (Premium) quality compatible cartridges procurements was much
higher than in the second half. In the first half of 2015 the considerable part
of Russian corporate buyers was in possession of funds to buy quality
compatible products. And the procurements were made by both groups: buyers
traditionally striving to provide quality office printing, and traditional
OEM-cartridges users. In the second half of 2015 Russian corporate buyers had
to strengthen the “policy of economy”: those traditionally buying compatible
cartridges had to lower their requirements, and a large part of those
traditionally using OEM-cartridges, who didn’t use their chance earlier (in the
first half of the year) to save and start buying high quality compatible
cartridges, was forced to a quick transition to medium quality cartridges
procurement. In addition to that the finance shortage that occurred with many
state and commercial organizations became a reason of making bids on the
cheapest compatible cartridges.